Digital Media Strategy
What we used to call word of mouth marketing was always important. Now, with the power of the Internet, it’s everywhere and more important than ever before. It’s a complex new matrix and the industry is full of people who try to impress by using pretentious jargon. Fortunately for you, we speak your language – the language of sales and marketing.
Optimise your messaging across both traditional and digital media, so both channels are to work seamlessly and well together.
Electronic Direct Marketing (eDM)
Send creative email campaigns easily and cost effectively, track the results to see who opened your email, who clicked what links to see what your subscribers are interested in. Manage your subscribers, and get qualified sales leads, all via a quick and easy-to-use control panel.
- Create and Send Stunning Emails
- Manage Your Email Lists
- Get Detailed Reporting and Analytics
- Build an Audience
Copy Writing & Content Authoring
Get your message across to the people that matter to you, loud and clear with well written content.
- Blogs and Articles
- Direct Mail and Emails
- Press Releases
Search Engine Optimisation (SEO)
Make your website work hard for you. SEO your website to make it easy to find for your target customers. Get the major search engines to rank your pages highly for the most relevant keyword searches.
- Market and Competitor Analysis
- Content Optimisation and Development
- Link Building and Offsite Optimisation
- Campaign Tracking and Reporting
Search Engine Marketing (SEM)
Improve the visibility of yor website in search engine result pages (SERPs) such as Google, Yahoo and Bing through the use of paid placement, contextual advertising, and paid inclusion.
- Competitor and online market research
- Optimised keyword research
- Quick and easy setup
- Weekly reports
Social Media Integration
Power up your web presence to amplify your message across multiple social media channels. Connect your website and core content to all the relevant social media channels making them work as part of your digital marketing strategy.
- Widen Your Messaging Reach
- Increase Brand Awareness
- Increase Visibility
- Penetrate New Customer Segments